Beyond Bullet Points


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Using PowerPoint to tell a
compelling story that gets results

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Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint—for memorable, meaningful, and persuasive visual stories. Table of Content “Introduction 1. A Theater of Persuasion 2. Busting the Top 3 Myths About PowerPoint 3. The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling 4. Crafting Your Story Structure 5. Anchoring Your Story in Your Audience’s Minds 6. Thinking Like a Storyboard 7. The Magic of Sketching Your Graphics First 8. Getting Graphics, Quick and Easy 9. Delivering Your Visual Story 10. Present This, Not That Appendix BBP Guidelines Appendix Starting Your Challenge and Desire Headlines Appendix: Starting Your Map Headlines” Salient Features “Find your story thread Create an emotional connection to increase your impact. Cut through the clutter Distill your message and get right to the point. Bring your story to life Storyboard your ideas, find your natural voice, and deliver a compelling presentation!”

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